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Research papers

Viewing and coverage of the billboard medium (Spanish)

This work is a contribution to an issue that has been the subject of numerous attempts - none of them successful - in the last years: the assessment of the audience and the coverage of the outdoors. The methodology proposed here should equip the...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Authors: Karla Mendes, Eneida Nogueira, Jose Reinaldo Riscal
June 15, 1997
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Citation

Mendes, Nogueira and Riscal (1997a, June 15). Viewing and coverage of the billboard medium (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/viewing-and-coverage-of-the-billboard-medium-spanish-


Research papers

Datadia (Portuguese)

A newspaper daily in reach national and big circulation features specificities what cool gives understanding and attendance of needs and expectations two consumers one big, complex and continues challenge. Beyond of character extremely dynamic of...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Authors: Eneida Nogueira, Renata Nunes Cesar, Cristina Panella
June 15, 1997
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Citation

Nogueira, Cesar and Panella (1997a, June 15). Datadia (Portuguese) . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/datadia-portuguese-


Research papers

Datadia

A daily, nationwide, high circulation newspaper offers specific features that make understanding and meeting the needs and expectations of consumers a complex and continuous challenge. Besides the highly dynamic character of the process - a new...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Authors: Eneida Nogueira, Renata Nunes Cesar, Cristina Panella
May 1, 1997
×

Citation

Nogueira, Cesar and Panella (1997a, May 01). Datadia. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/datadia


Research papers

Viewing and coverage of the billboard medium

This work is a significant contribution to an issue that has been approached in several ways, unsuccessfully, during the last years: measurement of viewing and coverage of the billboard medium. The methodology here proposed shall provide subsidies to...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Authors: Karla Mendes, Jose Reinaldo Riscal, Eneida Nogueira
May 1, 1997
×

Citation

Mendes, Riscal and Nogueira (1997a, May 01). Viewing and coverage of the billboard medium . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/viewing-and-coverage-of-the-billboard-medium-